About AF Supply
AF Supply is a distributor of design-driven bath and kitchen fixtures, faucets, accessories, furniture, hardware and surfaces, as well as cooling and heating fixtures and supplies.
AREAS OF EXPERTISE:
- Faucets for bath & kitchen
- Bath & kitchen fixtures
- Bath furniture
- Architectural hardware
- Pipes, Valves & Fittings
AF KNOWS YOUR MARKET.
AF Supply distributes leading international brands to wholesalers, developers, architects, and designers, as well as to mechanical trades and international projects. We offer expertise in developing client signature and custom products for any type of projects — large or small — with the additional service of AF Design Lab.
AF Supply is invested in providing high quality service. Each account management team has been trained and is highly knowledgeable in over 200 product line offerings, enabling each client project to be developed from its inception and navigated seamlessly to the very end of fulfillment.
We pride ourselves on the relationships we have formed with our vendors and have created a line of exclusivity with many. Our very own AF Design Lab allows us to promote individuality and separates us from the everyday distributor.
THE BIG PICTURE.
We are a dedicated, passionate and motivated third generation family run business. The use of SAP — the largest provider of business software — allows AF the opportunity to run distribution out of a 150,000 square foot center, creating flawless navigation and ease of product flow.
THE AF STORY.
The year was 1922. America was the land of hope for millions. The economy was booming and the American Dream was becoming a reality for young Alex Friedman. Alex ventured out on his own and started his own plumbing supply company. By 1934, with the country slipping deeper into the Great Depression, he decided to move forward and incorporated the company as A.F. Supply. Times were hard, but with undaunted spirit and hard work, the business not only persevered, but flourished.
In 1946, Alex’s son, Sol, returned from the Army and re-joined the company. Father Alex and sons Sol and Joe worked hard to build the company into the dynamic and sound company that it is today. The company became a recognizable source for quality plumbing and heating supplies. They built AF Supply with dedication, hard work, and solid values. Instead of using slick marketing slogans, the Friedman Boys added value for their customers with personal service, knowledgeable consultation, and integrity. They may not have been the biggest, but they were the best.
The business kept expanding in those post war years. The company created a reputation not just for doing the basics, but also for extending further into specialty areas such as industrially engineered products and extensive heating systems. They never gave up their passion for their business. Sol’s sons - Bennett, Howard and Warren - and Joe’s son - Jack - inherited this indelible quality and developed the business further into new areas.
By the late 1970’s the luxury bath market was beginning to develop. The company moved into this market and by the early 80’s became a significant player in the upscale luxury bath and hardware market. AF had evolved as a leader, not only in the traditional trade-related plumbing and heating products, but also in wholesale distribution. The Friedman "kids" continued to expand their physical distribution facilities and to organize the company. In 1987, the company opened its premier, upscale showroom in Manhattan specifically focused on the architectural and interior design trade. During the 90’s the company opened several new branch operations and pushed the business further still.
Today the AF Supply Group has emerged as one of the leading privately owned plumbing and heating supply houses in the New York Metropolitan area. They are primary suppliers to many of the plumbing & heating wholesalers and kitchen & bathroom dealers. They are also the leading distributor of upscale bath fixtures, faucets, and hardware for key architects and interior designers. Their range of offerings include many exclusive and fine products from the across the world.